AURA

As one of San Diego’s newest biotechnology companies, AURA’s property and site live up to their atmospheric name. Drawing inspiration from the location’s natural colors, we set out to create a brand experience with a warm, human touch—contrasting the sterile laboratories within the expansive building.

As users scroll, soft background hues gently shift to create a calming aura, while custom illustrations of the property’s amenities echo the organic flow of its indoor-outdoor spaces.

By leaning into the vibe of a luxury hotel, AURA’s online presence helped visitors reimagine what a life sciences property could be.