RADIANT HEALTH

As the maker of the safest infrared saunas on the market, Radiant Health entrusted us with a full brand overhaul and their first ecommerce platform designed to extend their highly personalized customer support into the digital space.

The old brand felt dated and fragmented, struggling to stand out in a crowded market. To align with the client’s vision of expanding beyond saunas, we evolved ‘Radiant Health Saunas’ to ‘Radiant Health,’ paired with a modern logo and visual identity that evokes warmth, relaxation and radiance.

Example of the old brand.

The new brand elevates Radiant Health’s story of empowering people to live brighter, more vibrant lives—a powerful message that became the backbone of the company’s social campaigns.

From casting to storytelling, I led the creative direction for the client’s product photography and lifestyle imagery, resulting in a cohesive branded asset library for use across digital channels.

With limited time and budget, the client chose a BigCommerce template to streamline their site. Our design and tech teams collaborated to style it closely to the new brand with minimal code changes—delivering a clean, easy-to-navigate product experience that strengthens trust and loyalty.

Optimized for performance, Radiant Health’s mobile site transformed the way new and existing customers explored their products, while also paving the path for the company’s future offerings.

From the digital space to people’s homes, the revitalized brand rolled out across all sauna doors—inviting customers figuratively and literally into the world of radiant health.

KOIN

Creative Direction, Art Direction, Brand Strategy, Visual Design, Motion
 KOIN

KAA DESIGN

Creative Direction, Art Direction, Brand Strategy, Visual Design, Product Design, Interaction Design
 KAA DESIGN