SONY PLAYSTATION

With no formal brief, Sony had a single goal: introduce the world to a revolutionary way of watching live TV through the PlayStation console. By leveraging the controller’s iconic shapes and buttons, I crafted visuals and messaging that spoke directly to gamers with a simple idea: PlayStation = TV.

WE FIRST

Creative Direction, Art Direction, Brand Strategy, Visual Design, Interaction Design
 WE FIRST

INTEGRATED DESIGN 360

Creative Direction, Art Direction, Brand Strategy, Visual Design
 INTEGRATED DESIGN 360