TINY BLUE DOT FOUNDATION

Tiny Blue Dot—a non-profit neuroscience research group—believes every human lives within their own perception box. Our challenge was to make this complex idea clear and compelling, while reinforcing the scientific credibility of their field.

The design is minimal with vibrant accents, balancing a brutalist aesthetic that conveys the weight of the science with playful, quirky animations that celebrate the human side of expanding one’s perception box.

In one of the site’s key sections, a scroll-based shrinking background invites users to interact with their own malleable perception box.

Because Tiny Blue Dot Foundation funds extensive research with leading institutions, it was essential to design an intuitive way for users to quickly filter through projects.

By uniting the brand’s philosophy with how people actually engage the content, the site delivers a memorable experience for both curious newcomers and dedicated researchers.

KAA DESIGN

Creative Direction, Art Direction, Brand Strategy, Visual Design, Product Design, Interaction Design
 KAA DESIGN

SISU AGENCY

Creative Direction, Art Direction, Brand Strategy, Visual Design, Interaction Design, Motion
 SISU AGENCY