FOCUS FEATURES 2024 Webby Nominee

The breakthrough came when Focus Features described themselves as the ‘cooler, wiser cousin’ to A24. That single line unlocked the creative direction, inspiring a full redesign of their website, rewards program and ticketing flow. Each touchpoint was crafted to embody their authentic voice.

With a mobile-first mindset, we ensured fans of Focus Features content could quickly find when, where and what to watch.

The new site’s modernized user experience led to increased engagement and a more integrated platform for showcasing the studio’s cinematic films and shows.