NOMAD FOODS

Our pitch to Nomad Foods revolved around a simple but powerful idea: celebrating the everyday wins. By positioning frozen foods as a flex rather than a fallback, we highlighted the joy of effortless, healthy meals that fit seamlessly into our busy lives.

We brought the idea of ‘simple wins’ to life with our interactive plate spinner, leveraging AI to save time and money on plated food photography.

Whether you’re a busy parent with picky eaters or a college student on a budget, a quick spin served up healthy meal ideas and a chance to win coupons.

We redesigned the client’s site by turning traditional recipes into simple, step-by-step videos that match how people cook and learn online today. We also proposed AI integration for instant recipe modifications.

Community callouts and curated collections gave users more meaningful reasons to return to a frozen food site.

To spotlight Nomad’s top-selling frozen fish sticks, we also pitched a mobile ‘sauce generator’ offering quick, three-ingredient recipes. Using AI, our team built a working prototype the client could explore during and after the pitch.

What began as a celebration of ‘simple wins’ expanded into a system that strengthened loyalty, modernized discovery and created space for continuous innovation. By showing the breadth of this ecosystem, we also showed the client the depth of our commitment—designing not just for now, but for what’s next.

LENOVO & FIFA

Brand Strategy, Visual Design, Art Direction, Interaction Design, Motion
 LENOVO & FIFA

FOCUS FEATURES

Creative Direction, Art Direction, Brand Strategy, Visual Design, Product Design, Interaction Design
 FOCUS FEATURES