UNISERVE
Uniserve, a leading Canadian tech firm, needed a fast brand reset. Working closely with their CEO, we defined a voice of ‘refreshing frankness’ that reflected his salt-of-the-earth leadership. That honest, grounded tone drove the website’s messaging and design.
Drawing on insights from our client workshops, we created a multi-level brand house that now anchors all of Uniserve’s consumer touchpoints.
The client opted to leverage an internal pre-built component library due to time and cost restraints. However, we soon realized that expanding the atomic design system was necessary to effectively communicate specific content.
With multiple teams spanning various timezones, we flexed our collaborative strengths and still managed to enhance the library within budget.
