SISU DELIGHT

At Sisu, I led my team through a series of internal projects that allowed us to flex our creativity in more tactile ways than client work often permitted. These passion projects became a welcome outlet, especially during the first year of the pandemic and the shift to working from home.

We created an 8-foot mural filled with inside jokes and personality quirks. Hand-cut shapes from construction paper were scanned, vectorized, colored, and collaged into a delightfully random wall that instantly became a conversation starter for anyone visiting the office.

In support of Black Lives Matter, each designer crafted meaningful letterforms using different media, which we then brought together into a striking, unified poster.

Each holiday season, we crafted unique gifts to honor our clients and their partnership. One year, I designed a custom deck of playing cards featuring gems as a nod to Sisu’s brand story.

Los Angeles neighborhoods are as diverse as the people who call them home. Our team celebrated that richness by designing fresh logos for some of our favorite areas.

Our team thrived on creating for the joy of it. Introducing these internal projects sparked an energy that fueled the studio and pushed the company toward more imaginative client work.

We brought statistics to life with custom 3D renders created in Cinema 4D.

In the end, the site honored Facebook’s tradition of pioneering the intersection between technology and human connection through digital storytelling.

Digital sketches: problem-solving through exploration.

The company’s owners pride themselves on their hands-on experience working within construction sites. Creating a logo that looks slick on a hard hat was a no-brainer.

Prior to Disney’s streaming-subscriber-centric model, Disney Movie Insiders successfully established loyalty among its best customers due to the app’s intuitive reward mechanics.

Building on the company’s circular logo, we extended the shape throughout the site as a symbol of collaboration for the common good—one of their core values. Bold, straightforward content transitions further reflect their commitment to both leadership and sustainability.

As users scroll, soft background hues gently shift to create a calming aura, while custom illustrations of the property’s amenities echo the organic flow of its indoor-outdoor spaces.

By leaning into the vibe of a luxury hotel, AURA’s online presence helped visitors reimagine what a life sciences property could be.

This project was a nostalgic throwback to my childhood as I challenged myself to design and model objects scaled to a Smurf. The experience let ‘Clumsy’ explore the streets of New York City while inviting visitors to dive deeper into the film.

Building on the first site’s success, we set out to make the sequel even bigger and better. From a bridge of locks to a Parisian storefront filled with macarons, this time Clumsy wanders the dusk-lit cobblestone streets of Paris.

For the online game ‘Men in Black 3′, developers needed weapon assets that matched those from the film. Using reference photos, I recreated several of their iconic, futuristic guns.

Minimal UI has its place, but fantastical animated features call for something far more playful. For these projects, that meant Christmas string lights, gold-plated magical icons and an old-fashioned cockpit.