SISU BRAND EVOLUTION
I initiated and led an evolution of Sisu's brand, simplifying the agency's narrative while creating a distinctive and flexible graphic system that transformed our presentation decks and marketing materials.
We created a modular system built for efficiency and scalability that was flexible enough to support a wide range of content while maintaining a refined, consistent aesthetic.
Drawing on insights from our client workshops, we created a multi-level brand house that now anchors all of Uniserve’s consumer touchpoints.
The client opted to leverage an internal pre-built component library due to time and cost restraints. However, we soon realized that expanding the atomic design system was necessary to effectively communicate specific content.
With multiple teams spanning various timezones, we flexed our collaborative strengths and still managed to enhance the library within budget.
Example of the old brand.
The new brand elevates Radiant Health’s story of empowering people to live brighter, more vibrant lives—a powerful message that became the backbone of the company’s social campaigns.
From the digital space to people’s homes, the revitalized brand rolled out across all sauna doors—inviting customers figuratively and literally into the world of radiant health.
A robust yet versatile brand guide became the foundation, ensuring every future Koin product could grow with a cohesive visual style and tone.
We created an 8-foot mural filled with inside jokes and personality quirks. Hand-cut shapes from construction paper were scanned, vectorized, colored, and collaged into a delightfully random wall that instantly became a conversation starter for anyone visiting the office.
Digital sketches: problem-solving through exploration.
The company’s owners pride themselves on their hands-on experience working within construction sites. Creating a logo that looks slick on a hard hat was a no-brainer.
